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Bluecoat Gin

ADVERTISING | PACKAGE DESIGN | CONCEPT | COPYWRITING

Brief given by RTO+P

Why can’t eating Halo Top be just as pleasurable as sex? Halo Top wants to enhance your experiences this National Sex Day with a limited edition line of flavors featuring pints that now open from both ends, because every top has bottom.

Made in collaboration with Mallory Russo & Natalie Hett.

 

bluecoat gin

Gindependence Social Campaign

We crafted social content that’s as bold and uncompromising as the Bluecoat spirit itself. Through behind-the-scenes videos, we pulled back the curtain on the people, process, and passion behind every bottle—giving viewers a taste of Bluecoat’s rebellious roots and Philly pride. We also introduced new brand elements, translating them seamlessly into social storytelling that felt fresh, bold, and true to Bluecoat’s legacy.

Team: Carlee Montgomery (Art Director), Mads Castellano (Copywriter), Mattie Techner (ACD), Annie Heimsoth (ACD)

*Client Work

 
 

Crafting bright, crisp, American Dry Gin isn't just our right, it's our obsession. Volume up 🔊 to savor the sights and sounds of Bluecoat that make it one
of a kind. 

#Gindependence#BluecoatGin
#AmericanDryGin

America has a certain spirit. So we made a spirit for America. Crisp and citrus-forward, with revolutionary roots. 

Bring out your inner rebel and tell us what you're saying NO to this summer, unapologetically.

 #Gindependence

 
 

Ridiculously high temperatures call for ridiculously refreshing drinks. We're all over it with our
Bluecoat Crush. 

1.5 oz Bluecoat American Dry Gin 
6.0 oz Orange Juice 
Top with Grapefruit Soda 
Orange Wheel Garnish

#BluecoatGin #AmericanGin #Heatwave 
#SummerCocktails#GinCocktails 
#Gindependence

The French can keep their champagne.
75s just taste better with an American-made dry cider. Sound on to hear that satisfying fizz. (Shout out to @haleandtrue – our favorite local cider.)

No shoes. No shower. No problem. Our Eastside Collins tastes best when you’re still a little sandy.
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.#BluecoatGin #AmericanGin 
#LaborDayWeekend#GinCocktails