bluecoat gin
Gindependence Social Campaign
We crafted social content that’s as bold and uncompromising as the Bluecoat spirit itself. Through behind-the-scenes videos, we pulled back the curtain on the people, process, and passion behind every bottle—giving viewers a taste of Bluecoat’s rebellious roots and Philly pride. We also introduced new brand elements, translating them seamlessly into social storytelling that felt fresh, bold, and true to Bluecoat’s legacy.
Team: Carlee Montgomery (Art Director), Mads Castellano (Copywriter), Mattie Techner (ACD), Annie Heimsoth (ACD)
*Client Work
Crafting bright, crisp, American Dry Gin isn't just our right, it's our obsession. Volume up 🔊 to savor the sights and sounds of Bluecoat that make it one
of a kind.
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#Gindependence#BluecoatGin
#AmericanDryGin
America has a certain spirit. So we made a spirit for America. Crisp and citrus-forward, with revolutionary roots.
Bring out your inner rebel and tell us what you're saying NO to this summer, unapologetically.
Ridiculously high temperatures call for ridiculously refreshing drinks. We're all over it with our
Bluecoat Crush.
1.5 oz Bluecoat American Dry Gin
6.0 oz Orange Juice
Top with Grapefruit Soda
Orange Wheel Garnish
#BluecoatGin #AmericanGin #Heatwave
#SummerCocktails#GinCocktails
#Gindependence
The French can keep their champagne.
75s just taste better with an American-made dry cider. Sound on to hear that satisfying fizz. (Shout out to @haleandtrue – our favorite local cider.)
No shoes. No shower. No problem. Our Eastside Collins tastes best when you’re still a little sandy.
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.#BluecoatGin #AmericanGin
#LaborDayWeekend#GinCocktails